WHAT IS IT
Meet our latest salon-inspired hair care innovation: Ever Pure Brass Toning Purple Shampoo – the ultimate anti-brassiness and anti-color fade solution. Purple shampoo eliminates any copper tones and neutralizes hair effectively with proven results for lightened, highlighted and even ash-bleached hair. The sulfate-free formula also keeps your color lasting longer.

WHAT IT DOES
– Instantly neutralizes hair tones to eliminate brassiness
– Sulfate-free formula for anti-color fade protection
– Deeply nourishes colored hair

WHY IT'S PERFECT FOR YOU
– Made with salon-inspired Purple Care Technology
– Instantly neutralizes hair tones to eliminate brassiness
– Sulfate-free formula for anti-color fade protection

HOW TO USE
STEP 1: Gently massage shampoo onto wet hair and scalp. Rinse.
STEP 2: After shampooing, apply conditioner to wet hair lengths and massage gently into thick lather. Rinse properly and thoroughly.
STEP 3: Leave shampoo on for 3-5 mins.
*Use 2-3 times a week for the perfect brass toning neutralization.

CARE INSTRUCTIONS
Keep away from direct sunlight. Store at room temperature.